Eira Cube

Februari 23, 2018

Eira Cube

EiraCube Triple Win Business Model

An experienced team of retail veterans and early adopters of robotics solutions de-signed the EiraCube business model in a way that will make life easier for online merchants, landlords, and for consumers. We had a clear picture of the industry pain points and a powerful toolbox of tech solutions to bring to the table to resolve them. Thus, our concept was from the very beginning crafted in a way to benefit the online merchants struggling from a lack of access to offline sales channels, the landlords tackling the footfall decrease, and the consumers getting bored at the shopping malls as they all provide the same experience that people have grown accustomed to. As a result, EiraCube’s concept of a fully robotized pop-up store placed in the high-end shopping zone is poised to be widely adopted as it benefits all the parties in the process.

Benefits for the online merchants

The key EiraCube advantage is that it was developed by retailers, for retailers. We know all the pain points of the industry and we designed our business model to properly address them.

Firstly, EiraCube dramatically cuts the time needed to market new products. These days when everyone sticks to an agile framework and uses the developproduce-test-repeat cycle, it is crucial to put a product in front of customers and get their feedback as fast as possible. It usually takes 2-6 months and many hours of negotiations to get a shelf space in just one department store or mall, as the reps evaluate your marketing plan, challenge sales goals and by the time your product arrives on the shelf, the competing bigger brands al-ready have their version of it in their own retail chains.

EiraCube is different. We do not waste your time on marketing exercises as our interests are in line with those of the merchants that we serve. Instead, we offer you a simple contract and perform a quick evaluation of the product with our AI-based algorithm. In just a week your product will arrive on our shelves and this will not cost you a fortune, as the flat rates are set in the USD 30-60 per day range.

Secondly, while regular retailers while provide you with no more than a whitelabel space, with white walls and a white shelf, there will be no chance that your brand will be remembered when customers interact with your device. That is why we designed the cubes to offer numerous ways to display the merchants’ advertising content. The content is shown via interactive displays such as ads or consumer experience videos.

Thirdly, as opposed to brick and mortar stores we do not have to bring innovation or implement digital transformation as all big retailers do. Instead, we decided to put state of the art technology solutions at the core of our business model and to build all the entire business process around them. Thus, we ARE the innovation from the start. A cube is equipped with over 60 various sensors bringing the clients literally as much data as they can process. As one an example, a 3D computer vision-powered camera (please see screenshot below) accumulates data on the mall visitors that showed interest such as age, sex, and emotions regarding a product displayed.

Another example of the data that will be supplied is a heat map showing the density of the crowd that explores the products showcased in the cube. These solutions provide merchants with the most relevant data and metrics in real time so that they can gauge the customer interest and satisfaction. All cubes are online 24x7, so the data from various countries and stores can be retrieved and processed simultaneously.

Fourthly, EiraCube is the online purchases collecting point for merchants. Return handling is a big pain point for online sellers as they usually have to provide the return shipping free of charge for the buyer. When EiraCube is used as a collection point, a customer pays for it through the merchant’s web-site and collects it from the nearest cube. If the customer wants to change his decision having tried and touched the product in the cube, he or she can cancel the order straightaway without collecting. This product feature allows merchants to avoid return shipping expenses, growing their income as a result.

Finally, EiraCube is a one-stop-solution. If you plan the launch of a new product globally on the same date, say goodbye to that idea if you are a small or niche producer. Each mall where you will exhibit the product, will have its own contract to negotiate, usually in a local language and referring to a local legal system. As such, chances that all this paperwork will be handled successfully by a certain date are low.

EiraCube provides its clients with a simple and lean launchpad. The only agreement the producer would need to sign is the one with EiraCube. A client just needs to tick the cities and countries on the list and their product will appear there as fast as their shipping agent is able to get them there. We provide a single contract with a global entity that will allow you to start simultaneously in New York, London, Paris and many other power spots of shopping.

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