Wysker The future of your data is assured
Hello friend this time I will discuss about Whisker, What is
wysker? Let me explain the full explanation, let's see.
- Your Data is Your Future
The big question of the data economy is simple: How valuable
is a user’s data? How much is this data worth? Should users be compensated for
their raw data? And if so, how? Discussion around these questions is dominated
by two schools of thought.
The first school of thought is best exemplified by Andreas
Weigend, former chief scientist at Amazon. He argues that raw data has nearly
no value at all in a monetary sense, besides the few data points an individual
produces. Only billions of data points that are generated by thousands or
millions of people that are aggregated and then analyzed become valuable. To
generate data worth, one needs sophisticated systems and algorithms that search
for usable correlations and patterns.
The user pays for the service with his or
her personal raw data. The companies inventing and investing in these services
must capitalize in other ways – for example, pushing targeted advertising based
on their user base.
Demanding additional monetary compensation for the data
should not, therefore, be the prime concern of the user, Weigend argues: “You
need to be demanding more powerful ways to gain control of how, when, and why
you share, what your data can be used for, and what you get as a result [2].”
The second philosophy is articulated by philosopher and
computer scientist Jaron Lanier of Microsoft Research. Lanier argues that giant
Internet companies only exist because of users. The raw material users provide
and create is super valuable. As he puts it, “Your data is more worth than you
might expect, in the future it might become your lifeline [1].” He suggests
users receive monetary rewards as micropayments every time they give up data.
Let’s compare these views based on the current situation.
Digital businesses actually do invent and invest in sophisticated services
based user data. While users actually get most services for “free,” the real
fee is paid by the information they leave behind. But what the user doesn’t get
is control, transparency, and agency around their data. They don’t have the
right to access, change, blur, or delete their data. And they surely do not get
paid for creating their profile.
To quote Lanier again: “Ordinary people
‘share’, while elite network presences generate unprecedented fortunes.”
Andreas Weigend argues, “If Facebook shared every cent of its profits – about
$3.5 billion in 2015 – with its users, each user would receive about $3.50 for
the year [2].”
The truth is, both thinkers are right. Therefore, the wysker
Platform creates full transparency, allowing each user to decide when, how, why
and what of their data will be used.The individual’s raw material becomes very
valuable, tradeable and highly marketable.
A dream for marketers, advertisers and retailers becomes
reality: a platform that can accurately distill consumer purchase intent. They
can now speak to and target individuals with a very probable purchase intent and
high interest in their product based on individualized data. As a result, they
can tailor their offer down to the individual - a capability they are willing
to pay for. From their perspective, the price of winning “one” customer rises,
but the overall conversion costs drop because they can avoid consumers with low
conversion rates.
The user then gets a share of the tokens the advertiser used
to target him or her in the form of wys Tokens. These tokens can be traded for
rewards, discounts, and products. This is a fair share of the marketing dollars
spend. On wysker, the marketing value of each user’s data rises; wysker
combines purchase intent and expressed consent, making data very valuable on
the individual level for marketers who want to find customers and for customers
who want discounted products.
Thank you for your attention, hopefully what I write can
help my friends and add insight about Wysker, for language and writing when there
is lack of apology, on the other hand I will discuss more about Wysker, so
much.
Eth: 0x5F53C937FD1cc13c75B12Db84F61cbE58A4a255e
More Information
Website: https://www.wystoken.org/
Whitepaper: https://www.wystoken.org/media/wysker-whitepaper.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=2443093.0
Telegram: https://t.me/joinchat/GdV8ekvBPvz1J0uTqGEfvw
Reddit: https://www.reddit.com/r/wysker
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