SRCOIN : THE MARKET

Februari 25, 2018

SRCOIN : THE MARKET

Hello my friend this time I discussed continued about previous articles that discuss about SRCOIN, this time I will discuss about Market hopefully what I write can add insight comrades, let's see the full explanation.

The Market

Historically, Singapore is a state that declared independence from Malaysia, but because of their proximity and their cultural inheritance, their markets exhibit the same defining characteristics. The market for massage chairs in Singapore and Malaysia has a size close to US $1.1 Billion, and due the recent spike in people’s interest for health and products related to it, this market has been growing rapidly.

The world’s massage chair market is concentrated in Asia, and in particular, demand for this product has been noticeably great in Singapore and Malaysia.

Reasons why the demand is growing:

The increase in PPP has raised the standard of living, and this has stimulated the public to become more cognizant of health and lifestyle.
Due to the high stress of working in these areas, healthy lifestyle products have become a way for people to flout their wealth – a goal many people see as being a symbol for success.

Currently, Singapore and Malaysia has five companies, OGAWA, PANASONIC, OSIM, GINTEL, and OTO, that are dominant in the massage chair market. However, until recently, these companies have only been present in the market for selling massage chairs. The subscription market for massage chairs has been non-existent. Starting in August 2017, GINTEL began subscriptions for massage chairs, and its overwhelming success shows immense possibility for profit.

Upon our entrance in the subscription market for massage chairs in Singapore and Malaysia, we plan to transition the sales market into a subscription market for massage chairs and increase our earnings.

We already have experience with this transition for water purifiers, and we are confident this change is a possible and profitable one. Moreover, due to the size of Singapore and Malaysia’s market for massage chairs, we expect the change to a subscription market to be of proportional large scale.

Furthermore, the gross margin of current companies that sell massage chairs averages 58%, but our subscription business’s gross margin will be 70%.

4.1 Malaysia Rental (Subscription) Market Growth Projection