SRCOIN INTRODUCTION

Februari 25, 2018

SRCOIN INTRODUCTION

Hello my friend this time I will discuss about SRCOIN, see ya explanation in full.

Abstract

1.1 What is a subscription business?

Subscription business is considered as one of the highest value business models on Wall Street to date. Well-known companies that use this model include Netflix, Amazon’s Prime Service, Apple Music, Spotify, Zipcar, IPSY, Dollar Shave Club, and more. Notably, companies such as Amazon / Amazon Prime incorporate subscriptions into their pay-per-product business model.

The definition of a subscription based model is as follows: “A subscription-based pricing model is a payment structure that allows a customer or organization to purchase or subscribe to a vendor’s services for a specific period of time for a set price. Subscribers typically commit to the services on a monthly or annual basis”.

1.2 Why it matters

Goals of SRCOIN Project and Initial Coin Offering (ICO):

Acquire and “distribute” massage chairs through a subscription business model
Connect the distributed massage chairs to a central network via BlockChain technology and construct a health monitoring platform
Through this platform, personal health information will be accumulated in a time series format on a database, and the information can be used by the customers or shared to personal doctors, local drugstores, and research facilities as a preventative and diagnostic measure for the customers involved as well as for future development in healthcare analytics and machine learning technology

Value Proposition of SRCOIN Project and ICO:

First, we are targeting the US $2.2 billion Singapore and Malaysian market for massage chairs with a subscription business model, which will act as a foundation to generating stable and long-term cash flow and increasing intrinsic value of SRCOINs.

Over next 6 years, the expected return on SRCOIN project is ~800%
SRCOIN's buyback and burn policy will be carried out via smart contracts using BlockChain technology, and over next 6 years, the amount of SRCOINs in circulation will decrease by ~81%
Therefore, increased profitability of our subscription business combined with decreased number of SRCOINs in circulation is expected to enhance SRCOINs intrinsic value by 147 times more than its original value
SRCOIN project will utilize and benefit from extensive subscription network established by K Rental, allowing ICO contributors to immediately find real value in SRCOINs and see a robust path to profitability

Second, through collecting a time series database of personal health information, we can utilize data analytics and machine learning to discover early stage diseases, predict potential health risks, and significantly decrease medical expenses by making the data available for immediate use upon agreement from our customers. Moreover, with this extensive database, medical institutions will be able to actively search for patients who need check-ups, treatments, or other medical services and provide those services to patients. This is a powerful opportunity for medical communities and the public to build a long-term and sustainable care provider and patient relationship. In the US, the market for storing and distributing healthcare related data is a US $10 billion industry and projected to be one of fastest growth area of data analytics and machine learning in years to come.

The collected time series health data will be secured through BlockChain technology for credibility, reliability, and safety and will be used efficiently to address many prevalent social health problems such as high blood pressure, obesity, and heart diseases in our world today.

To summarize:

Through our health platform app, customers will be able to closely monitor their own health and immediately send required information to medical institutions if needed. This will lead to a decreased medical expenses and an increased efficiency in maintaining ones’ health
Through more effective adult preventive care using time series health data, government spending can be decreased by more than 30%
Medical institutions, such as drugstores, will be able to improve their business and accessibility through the use of the health database
Health-related research facilities will be able to decrease spending on searching for needed patients and information and focus on the research itself

1.3 SRCOIN's Target Market

From 2007 to 2016, SRCOIN’s main target markets, Singapore and Malaysia, have shown explosive growth in the subscription business sector with a current market size of US $6.8 billion.

SRCOIN’s issuer, K Rental, is a Korean-Malaysian corporation that currently has the third largest market share in the subscription business, closely behind Coway and Cuckoo. Headquartered in Kuala Lumpur, K Rental has 78 stores across the country with over 5,000 employees and is planning on IPO in the Singapore Stock Exchange in 2020.

We are issuing SRCOINs to tap into the US $1.1 billion massage chair market using the subscription business model. The goal of this crowdsale is simple. After purchasing massage chairs with the ICO funding, we will use K Rental’s existing sales network infrastructure to promote a subscription plan for these massage chairs and share the generated profit through BlockChain technology with the ICO contributors.

Currently, there are five main companies that are selling massage chairs, SRCOIN’s main product. However, by entering the massage chair market with a subscription business model, K Rental will be able to take advantage of an untapped market opportunity.

The funds gathered through SRCOIN's ICO will be used to purchase necessary products for carrying out the subscription business and to create and maintain the database for personal health data. Also, the maintenance as well as the security of the database will be kept and monitored through BlockChain technology. Furthermore, once these assets incur profit based on the subscription plan, 50% of the profit will be reinvested in purchasing more assets, and we will initiate our buyback & burn policy on 30% of the profit to raise the value of remaining SRCOINs.

1.4 Business Model

Not only will SRCOINs be used for purchasing assets for the subscription business, the coins will become a great marketable product that holds high scarcity value on the cryptocurrency exchange.

30% of profit earned within the 6-year period (from the completion of the ICO to year 6) will be used in our buyback & burn program, which will effectively decrease the outstanding supply of SRCOINs, and will in turn raise the market price of SRCOINs and the value of SRCOINs held by our ICO contributors
20% of profits earned within the 3-year period (from the completion of the ICO to year 3) will be returned to our ICO contributors in the currency of Ethereum. Thus, our ICO contributors will be able to receive a significant amount of their initial investment back via this smart contract structure without needing to sell any SRCOINs
The remaining 50% of profits will be reinvested in the products that fuel our subscription business
The funds raised from SRCOIN's ICO and profit generated by the subscription business will be calculated by an independent third-party accounting firm to ensure credibility and transparency

SRCOIN is a token of ERC20, which incorporate BlockChain technology. Thus, the transparency of our trade, worldwide access, and ownership of SRCOINs will be verifiable by those holding SRCOINs. Through this project, we hope to merge the safety and reliability of the subscription business with the modern technology of BlockChain to reform and improve the subscription revenue industry.

1.5 Real Value of SRCOINs

From the completion of ICO, SRCOINs will be usable in the real world as well. Similar to how Bitcoin’s worth was verified by how people were able to purchase pizza with it, you will also be able to witness SRCOIN’s usage in the real world firsthand.

SRCOIN holders will be able to purchase water purifiers, massage chairs, and other appliances from K Rental using SRCOINs
The current 140,000 customers (and those in the future) will have the option of paying their subscription fees with SRCOINs
K Rental will issue SRCOINs to its 5,000 employees in value equivalent to their salaries as compensation, which will present the immediate use case and real value of SRCOINs
If successfully executed, SRCOINs will have a high possibility of becoming a medium of exchange/ payment for industries related to K Rental

If SRCOIN begins to be used in the ways described above, the trade volume and value of SRCOINS will greatly benefit and increase.

Following SRCOIN’s entrance as a useable cryptocurrency in the real world, SRCOIN will have a differentiated scarcity value that cannot be found in other ICO cryptocurrencies.

The Health Platform

There are several advantage of using message chairs as a platform for our subscription business.

Message chair is a shared device. With just one message chair, it can collect personal health data of all household members. We plan to collaborate with COMTEK to develop Wifi and Bluetooth incorporated massage chair that can measure health information such as heart rate, body temperature, and blood pressure. Thus, we will create a BlockChain based time series database for all members of the household
These health information can be collected easily and repeatedly each time one uses the message chair, and this will yield in a robust time series database over time. Time series database will display various trends in each type of data collected. Therefore, it can be a very important source of information for early stage diagnosis, preventive care, and other medical treatments.
Message chair already has a structure to collect useful health information.

a. Arm massager will be able to vary in pressure to collect blood pressure level

b. Various chair positioning allows to measure more accurate health information. For example, to measure Ankle Brachial Index, one needs to lie down flat on the back and message chair can be positioned this way

c. Wifi and Bluetooth accessibility

d. Electrical base of message chair allows IoT e. Can easily add devices to measure heart rate, blood oxygen level, sleep analysis, and various other types of health data

Example Personal Health Data Information from Massage Chair:

Heart Rate
Heart Rate Variability
Resting Heart Rate
Blood Pressure
Blood Oxygen Level
Ankle Brachial Index
Weight ▪ Height
Sleep Analysis
Relaxation Data
Body Mass Index
Sleep Apnea Study

Customers will be able to easily access their health information collected by message chair using mobile app or sending an email request the information.

Health information shared with government or medical institutions will be in database format.

Time Series Heart Rate Data
Time Series Blood Pressure Data
Time Series Sleep Analysis Data
Time series Relaxation data
Body Mass Index Change Data
Body Fat Percentage Change Data
Elevated Heart Rate Notification
Blood Pressure Notification
Before and After Usage of Message Chair Data for Heart Rate
Before and After Usage of Message Chair Data for Blood Pressure

All health information shared with government and medical institutions will require customers consent, and the customers can decide to consent with the information collection and usage when they enter into subscription contract for message chairs.

Key Advantages of Subscription Business

In a subscription business, the customer pays first to use the services provided, meaning the cashflow is stable and present.

3.1 Higher Margin

Generally, a higher margin implies that the consumer has to pay more, but under a subscription business model, the consumer is only required to pay relatively smaller monthly installments. This means that the consumer is more willing to pay an overall larger sum of money because of the small financial burden in the short run, and the company can maintain their high margin.

3.2 Business Consistency

The subscription business is an attractive concept to the consumer, and therefore, there can be a fast increase in profits. Moreover, loyal customers will return time after time to purchase products, which creates recurring revenue, and this allows the company to sustain and grow over a long period of time.

3.3) Company Value

Subscription businesses have the evidence and ability to state, “Our revenue next month is $x million”. The reason is that there are recurring revenue payments from customers that come in month after month that convert this statement into fact. On the other hand, normal businesses can only state possible and sometimes inaccurate predictions for their revenue, for which they themselves cannot predict actually ascertain. For this reason, venture capitals and investment banks regard subscription businesses with high value and find them attractive.

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