EIRA CUBE : INTRODUCTION

Februari 18, 2018

EIRA CUBE : INTRODUCTION

Hello friend this time I will explain about EIRA CUBE starting from what is EIRA CUBE, Challenge, Solution, let's see good good

Executive Summary

About EiraCube

EiraCube is a European startup that is developing the world’s first robotic pop-up chain of stores – a fully IoT, blockchain-based business model requiring no human personnel in store. Placed in high-end shopping malls across the globe, it employs robots instead of sales assistants and it sells exclusive items from online merchants.

Challenges to solve in the global retail industry

As the leaders of the $2 trillion global ecommerce market move to brick and mortar stores, so do smaller merchants, facing along the way numerous pain points, such as:

Costly, inefficient and time-consuming route to shelf space in a department store
Lack of the digital tools merchants expect, such as big data customer analytics and engagement metrics
Only white label shelf space that blurs brand image and reduces engagement is being offered
Negotiation with numerous parties is required for a global launch (e.g. Westfield in London, Lafayette in Paris, Tokyo in Tokyo, etc.)

EiraCube solution

EiraCube is developing a breakthrough solution addressing these issues by putting blockchain-driven technologies at the core of the Retail 3.0 and the Internet of Things.

The product’s key features are:

Full automation through the use of robots cuts labour expenses, one of the major cost components in retail industry, to zero, one of the major cost components in retail industry. The use of robots makes ensures that the level of service will be of the same high quality across all the retail chain.
Lean access to offline clientele with offerings starting from 1 shelf for an online merchant
Fast offline channel access tool with 1 week go-to-market time for just $30-60 per day for a shelf place in the leading shopping centres
Innovative data capturing solutions such as heat sensors and cameras measuring customers' engagement and to support data-driven decision-making
Customized shelf space branded with seller’s visual identity
One-stop solution to simultaneously launch the product in the best malls around the world

GAMBAR

Challenges:

Three key trends and challenges of the e-commerce

E-commerce goes moves to brick and mortar, focusing on the pop-up segment

The need for online merchants to move offline was always in the offing especially for unique products as opposed to mundane products such as books or pet food. Ironically, the digital sales channel has become one of the biggest barriers to the digital ecommerce economy becoming comparable to the offline segment. Consumers like to touch and try gadgets, fit new garments or shoes, and explore new devices’ functionalities.

As the Telegraph reported in 2016 people spend 51 pence of every £1 online. The gap between digital and traditional brick and mortar retail is huge. Online merchants struggle to get an offline presence where over 90% of total sales happen, and vice versa landlords struggle to bring in online merchants.

The trend has become mainstream with Amazon, which was initially disrupting traditional bookstores, opening 15+ bookstores in the last two years and planning to open up to 100 new pop-up stores in the US in – to be checked and updated.

Another example is Casper, a $1 bln - in revenue ecommerce website that built its reputation on the ease of buying a mattress online. The company opened 15 pop-up stores and, as the CEO said, “The pop-up retail environment allows us to seamlessly traverse online and offline, which we believe is paramount to an exceptional customer journey”.

ROADMAP